From cashier to Director, Joaquin Rojas’s journey reveals how empathy, training, and high standards drive modern parking leadership. In Episodes 11 and 12 of Our Parking Industry Podcast, our hosts explore how frontline experience, operational readiness, and people-first strategies shape the future of parking. With insights from hospital and valet operations to gate-less tech, these episodes highlight the balance of innovation and human connection.

Drip pricing hides mandatory fees until late in the purchase process, manipulating consumers and frustrating price comparisons. This deceptive tactic is common in travel and online services, leading to emotional and financial stress. New regulations in California and from the FTC aim to stop these hidden costs by requiring clear, upfront pricing. Consumers and honest businesses alike benefit from transparency—and it’s time to demand more of it.

The parking industry is transforming rapidly, blending decades of operational wisdom with new technologies and talent. As fresh ideas pour in from academia and tech, TPN reflects on the importance of balancing innovation with the industry’s service-driven roots. With evolving user experiences and growing complexity, the call for standardization and accountability has never been louder. How do we embrace change without losing the core values that make parking work?