The parking industry is undergoing a digital transformation that demands adaptability, innovation, and stronger customer communication. From PARCS data to direct engagement, understanding who parks in your facilities—and why—is now vital to success. Lessons from companies like Blockbuster, Kodak, and Nokia remind us that ignoring change risks failure. At TPN, we help operators use customer insights to improve service, maximize revenue, and prepare for the future.

During the BOMA Conference in Boston, our TPN team witnessed a surprising sight: a freshly paved Seaport District parking lot being torn up just days after striping. This sparked a deeper dive into the site’s history and raised a bigger question: where will all the cars go in this booming neighborhood? As towers rise and demand grows, this moment reminded us that strategic parking planning isn’t optional—it’s essential for access, circulation, and customer experience.

This month’s Parking Professional Spotlight shines on John Van Horn—industry veteran, founder of Parking Today, and now co-host of the new Grumpy Garage podcast. With 47 years in parking, John shares his journey from Secom to publishing, his candid insights on audits and operations, and advice for young professionals: get out of the office and into the garage. A true industry voice, his story is both inspiring and refreshingly honest.