This month on Our Parking Industry Podcast, we feature Kendra Petty—an industry trailblazer with 30+ years of experience. From operations to technology, Kendra shares insights on leadership, collaboration, mentorship, and the future of parking. Across two episodes, we explore tech-driven growth, reducing fragmentation, and why service and diversity remain central to industry success. 🎧 Listen now on Spotify & Apple Podcasts: https://linktr.ee/tpnconsulting

TPN is taking the stage at NPA! 🚗✨ Join us Monday, Sept. 8 at 4 PM for “Modernized Parking Audits & New Data Trends.” We’ll explore how industry-wide transformations are reshaping audits, operations, and the parker experience. From multi-channel payments to evolving access systems, complexity is rising—but with the right strategies, we can manage revenue, enhance customer experience, and navigate change with confidence.

The parking industry is evolving at lightning speed—cash is out, EVs are in, and solar electric vehicles (sEVs) are on the horizon. At TPN, we’re asking: are we adapting fast enough, and are our infrastructure plans future-ready? With innovation accelerating like Moore’s Law, flexibility is key. Instead of locking into today’s tech, we must prepare for tomorrow’s. The road ahead is solar, smart, and still unfolding—let’s stay ready for the next turn.

Managing change means respecting the past—but not letting it drive the bus. At TPN, we’ve learned to honor past lessons while embracing innovation, like evolving LPR tech. Progress requires understanding, adaptability, and the courage to move forward—even when comfort lies in old ways. Whether you’re leading a team or navigating new technology, let the past guide, not steer, your path forward. Keep learning, keep moving, and don’t forget to give the past a seat—not the wheel.

Over coffee, I learned about the Three Sisters garden—corn, beans, and squash growing in harmony. It reminded me of the parking industry, where collaboration across sectors, and within operations, drives success. Like the garden, a thriving parking system needs support, nourishment, and protection. And sometimes, it needs a fourth sister—an expert. If you’re heading to NPA in Indianapolis, come find us—we’d love to talk about what’s growing in your operation.

TPN is excited to welcome two new team members: Kim DeKold and Tory Benner. Kim brings analytical strength and a passion for learning, while Tory adds creativity and a service-driven mindset. Their diverse backgrounds and fresh perspectives enrich our team as we continue growing in a transforming parking industry. With Clyde’s mentorship and our collaborative culture, we’re thrilled for what’s ahead at TPN.

From cashier to Director, Joaquin Rojas’s journey reveals how empathy, training, and high standards drive modern parking leadership. In Episodes 11 and 12 of Our Parking Industry Podcast, our hosts explore how frontline experience, operational readiness, and people-first strategies shape the future of parking. With insights from hospital and valet operations to gate-less tech, these episodes highlight the balance of innovation and human connection.

The parking industry is transforming rapidly, blending decades of operational wisdom with new technologies and talent. As fresh ideas pour in from academia and tech, TPN reflects on the importance of balancing innovation with the industry’s service-driven roots. With evolving user experiences and growing complexity, the call for standardization and accountability has never been louder. How do we embrace change without losing the core values that make parking work?

Meet Krista Olien, our featured Parking Professional! From high school math teacher to TPN President, Krista’s journey is defined by her love of data, strategic thinking, and passion for solving complex parking challenges. Since joining TPN in 2018, she’s embraced mentorship, mastered operations, and now leads us into a bold new chapter. We’re proud to spotlight Krista and celebrate her impact on the industry!

A recent trip to Fort Worth highlighted how perceived safety can matter just as much as actual safety. A simple rolling gate in a condo parking garage transformed feelings of unease into comfort. Garage operators should note that features like good lighting, cleanliness, visible cameras, and security measures can greatly impact how safe a customer feels. Small changes can make a big difference in choosing where to park.

In May 2025, Aurora Innovation launched the first autonomous freight truck service in Texas, operating between Houston and Dallas. As large truck fatality rates rise—up over 24% in Texas since 2019—concerns grow about safety, licensing, and training. With Houston’s freight volume increasing, autonomous delivery is set to reshape the industry. TPN is closely monitoring this shift as more companies enter the autonomous freight space nationwide.

The parking industry is a service-first, support-based business. While technology enhances the customer experience—helping with navigation, entry, pricing, and security—it must not replace our core commitment to customer care. As operators, we must serve all age groups, not just tech-savvy users. Technology is a tool, not the goal. TPN stays focused on service while identifying new forms of revenue loss in this evolving landscape.

This month on Our Parking Industry Podcast, we feature two impactful episodes. Episode 7 highlights Tim Maloney’s journey from valet to visionary and his insights on tech and strategic partnerships. Episode 8 dives into the “Buy, Build, Partner” framework with Krista Olien, Clyde Wilson, and Leigh Thomas—offering practical advice for navigating modernization while staying grounded in service. Listen now on Spotify or Apple Podcasts!

As federal and corporate employees return to offices full-time, cities like D.C. and Seattle are seeing a surge in parking demand. Clyde Wilson of TPN reminds us, “The parkers are coming, whether we are ready or not.” Preparedness is key—from clean, safe garages to well-stocked equipment. As traffic returns to pre-pandemic levels, operators must ensure their facilities are ready to meet the rising demand and provide a seamless experience for daily commuters.

TPN congratulates Kendra Petty on her new role as Executive VP of Way.com! With 30 years in the parking industry, Kendra brings deep expertise and heartfelt connections. Way.com, a Car Super App, offers services from parking to EV charging. Kendra encourages professionals to embrace technology, work hard, and stand out. Her leadership and passion continue to inspire the industry—congrats, Kendra!

Parking has transformed from quarters and ticket spitters to a high-tech, customer-focused operation. Today’s parking professionals deliver valuable service, collect detailed user data, and interact directly with customers—dramatically impacting property revenue. As TPN sees daily, this shift offers owners greater insight and improved profits. What once seemed like a small piece of the puzzle is now a critical touchpoint in property management and customer experience.

From NFL stadiums to top-tier parking tech, Seth Shurtleff’s career spans event management, operations, and innovation. Starting with the New England Patriots and evolving through roles at LAZ, SP+, Skidata, and more, Seth has led major tech implementations at sites like SoFi Stadium and MGM. With a passion for solving complex challenges and elevating user experience, he’s a true leader in modern parking.

This month on Our Parking Industry podcast: Amanda Duffy of TagMaster shares how automation and mentorship shape better parking tech (Ep. 5), while Krista, Leigh, and Clyde explore how data and AI personalize the customer experience (Ep. 6). From LPR to predictive analytics, these episodes offer fresh insights into how innovation is reshaping our industry. Tune in for real stories and smart strategies that put people first.

LA28 aims for a car-free Olympics with 28 transit projects, sustainable upgrades & seamless travel for athletes & fans. #LA28 #Olympics

Celebrating 28 years of innovation! The Parking Network continues to push the industry forward with expertise, vision, and impact. #TPN