This month on Our Parking Industry Podcast, we shine a light on Joaquin Rojas, whose journey from cashier to Director of Parking and Transportation exemplifies how passion, empathy, and high standards can shape successful parking leadership. In Episodes 11 and 12, our hosts explore his story and the broader lessons it holds for the future of the industry. 

 

Episode 11: From Cashier to Director – Leading with Empathy in the Modern Parking Industry 

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In this inspiring episode, Leigh Thomas, Clyde Wilson, and Joaquin Rojas discuss how foundational roles in the parking industry—like starting out as a cashier—can prepare professionals for meaningful leadership. Joaquin shares his rise through the ranks, offering insights into hospital parking management, valet operations, and the importance of structured training programs and emotional intelligence. 

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The conversation touches on the ongoing shift toward technology-driven parking, debates around gated vs. gate-less systems, and how leaders can maintain customer satisfaction in fast-changing environments. 

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Key Takeaways: 

Empathy is essential in high-stress environments like hospitals. 

Strong training leads to better service and employee retention. 

Valet operations require precision, trust, and professionalism. 

Understanding both tech and people leads to stronger operations. 

Offering flexible payment and access options improves experience. 

“When you understand the job from the ground up, you lead with more compassion and better strategy.” – Joaquin Rojas 

 

Episode 12: Operational Readiness & Empathy – Keys to the Future of Parking 

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Following their conversation with Joaquin, Krista Olien, Clyde Wilson, and Leigh Thomas reflect on the bigger picture: how operational excellence, people-focused leadership, and future-ready planning are shaping the parking industry’s next chapter. 

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They emphasize the behind-the-scenes work that keeps parking systems running, the importance of standardized training, and how customer experience is tightly linked to employee preparation. From the lessons of Jackson Memorial Hospital to the industry-wide push for gate-less systems, this episode dives deep into what it takes to lead successfully during a time of transformation. 

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Top Insights: 

High standards and clear training protocols build strong teams. 

Gate-less parking has potential, but must be thoughtfully deployed. 

Continuous improvement is necessary to stay competitive. 

Managers must balance empathy with operational discipline. 

Planning and adaptability are essential in a tech-forward future. 

“Success in parking today means looking ahead—but also remembering the people behind every transaction.” – Clyde Wilson 

 

These episodes offer a powerful reminder that technical innovation must be paired with human-centered leadership. Whether you’re managing a hospital, planning your next tech upgrade, or mentoring new talent, the insights from Joaquin and our hosts highlight what it really takes to grow in this evolving industry. 

 

Listen to both episodes on Spotify & Apple Podcasts!   

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