
TPN Consulting Congratulates Rick West on His Appointment as CEO of Reimagined Parking
Chyloe Marr
March 2025
New Leadership Signals Exciting Growth and Innovation in the Parking Industry
TPN Consulting is thrilled to announce Rick West's appointment as the new Chief Executive Officer of Reimagined Parking, a leading tech-powered, people-driven parking solutions provider. With over 30 years of experience in the parking industry, Rick's leadership marks a pivotal moment for Reimagined Parking as it embarks on a new chapter of growth and innovation following its recent private capital transaction.
In an exclusive interview with Clyde Wilson, Host of the Our Parking Industry Podcast and Founder of TPN Consulting, Rick shared his excitement about his new role and the opportunities ahead for Reimagined Parking. "This company has had some unsettled history, but there are lots of good people and significant opportunities for growth and maturity," Rick stated. "The recent recapitalization gives us the flexibility to do just about anything we want."
A Legacy of Leadership and Industry Experience
Rick West's journey in parking began as part of his family's business. His father was friends with Monroe Carroll, Clyde's mentor, and Rick grew up watching parking owners and operators take risks and achieve success. His background as a second-generation parking professional, combined with his extensive experience in airport parking and strategic leadership roles at Millennium Parking Concession, Central Parking Corporation, and Parking Company of America Airports, uniquely positions him to lead Reimagined Parking into its next era of growth.
Reflecting on his career, Rick shared, "I started my own company to fix broken airport parking operations, and the experience gained there set me up to be ready to take on Reimagined Parking."
A Vision for Growth and Innovation
Under Rick's leadership, Reimagined Parking is poised to continue its prominence as the third-largest parking company, with operations across more than 275 cities in North America. Rick emphasized the importance of leveraging digital services to meet evolving customer expectations, stating, "There millions of people who want to research, reserve, and pay for parking online. Reimagine will be in every channel where these people are looking, be engaged and continually improve the experience."
Rick's strategic vision focuses on marketing, service, and value to drive growth and enhance customer experience. "Marketing gets us new clients and customers; service keeps existing clients and customers cared for; value represents the expectation to improve every year," Rick explained. "Constantly grow, keep clients and customers happy, and get better every year – you can't just stay still!"
A Personal Connection to TPN Consulting
Clyde Wilson and Rick West share a long-standing friendship that dates back to 2007, when they met at an industry event. Their professional paths crossed when Rick was responsible for purchasing Focus Point Parking, one of Clyde's first innovations. The bond between their families has continued to grow, with even their wives forming a close friendship.
Looking Ahead
As Rick embarks on this new journey with Reimagined Parking, TPN Consulting is excited to see the impact of his leadership and vision on the industry. His commitment to unlocking talent within the company and expanding its presence across diverse sectors, including universities, hospitals, airports, and commercial real estate, sets the stage for a dynamic future.
Congratulations to Rick West on his new role as CEO of Reimagined Parking! TPN Consulting wishes him great success and looks forward to witnessing the company's continued growth and transformation under his leadership.
For more insights from Rick West and other industry leaders, tune in to the Our Parking Industry Podcast and stay connected with ParkPulse by TPN Consulting.